Public Pages by bwulfe
Online Marketing
Page owned by - bwulfe
Online Marketing


To-dos

Demandware PPC Keywords Field
Migrate and build out microsites on kenshoo
  • campaign crawler build out
  • implement URL tracking
  • download current accounts
  • Omniture tracking sync
  • initial structure push from kenshoo
  • implement kenshoo tracking pixels
PortableAirShop Omniture Setup
  • create new suite file first party cookie request
  • setup campaigns and products data sync
Reporting Intern
  • define workload and responsibilities
  • create intern job description
Image Ad Build-Out
  • define key categories
  • identify content/affiliate inventory available
  • Train Aaron on research/management/optimization
CSE opportunities
  • Builders square through CJ
  • efurnity
  • aol direct
SEO keyword review
  • finalize keyword list
Affiliate
  • feasibility test to be off gen3 by aug 15
  • better reporting (new affiliate rev, net profit, passing mrk spend)
  • google affiliate review
Ebay
  • inventory feed setup
  • pricing adjustments and summer strategy
Amazon
  • Automation tool search
  • feedback review
Kenshoo (Working)
  • clean converting kw list
  • clean nonactive/disapproved ads list
  • close category crawler loop
  • create automated creative discounts
  • New crawler long tail campaigns
  • curtis to create xml product feeds for all microsites
  • multiple goals ie email signup/time on site
  • headterm discount keyword traffic
Omniture (Working)
  • Kegerator Dashboard
  • Targets and Alerts
omniture video setup

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Comment by vites.info Thu, 27 Aug 2009 @ 06:50 AM PDT